Branding & Packaging

Cane and Fable Wines

Like the story's morals of Aesops Fables, there is always a lesson to be learned. Curt Schalchlin and Andrew Jones’ Cane and Fable series is the collaborative exploration of this idea in winemaking. Highlighting ideas of gratitude, perseverance, and teamwork, Cane and Fable is a modern twist on a classic tale.


Cane and Fable Wines


  • Brand Concept & Naming
  • Brand Strategy & Consulting
  • Label Design
  • Marketing Collateral
  • Messaging & Storytelling
  • Package Design