Branding

E11even

Like most adolescent humans, Andrew Murray once dreamed of being a rockstar. However, he quickly learned that wicked air guitar skills and sweet 80's hair weren't quite enough to launch him into the stratosphere. Instead, he spent the next 25 years making incredible Rhone-style wines. Now, he's able to apply every winemaking trick in the book to really turn it up to E11even, his lineup of estate grown, small production wines out of the Santa Ynez Valley. And with redesigned labels inspired by old Led Zeppelin concert tickets—featuring embossing, spot varnish, and a holographic foil "security stamp"—combined with his rock and roll attitude (capsules? we don't need no stinkin' capsules!), E11even proves that with good looks and an air of confidence, you can get in anywhere.

Client:

Andrew Murray Vineyards

Services:

  • Label Design
  • Package Design