Branding & Packaging


Hope Family Wine’s flagship red, Treana, was the frumpy girl in a romantic comedy who gets a makeover halfway through the movie and lands the prom king in the end. Stunning in screen-printed gold foil, Treana has become a bombshell: sensuous and easy on the eyes, yet unpretentious and honest in her humble roots.


Hope Family Wines


  • Label Design
  • Messaging & Storytelling
  • Package Design