Upper Eden

Inspired by Steinbeck's East of Eden and the sense of place that the upper Salinas Valley provides, Upper Eden is a study in extremes: vineyards are represented by an Escher-esque maze of blocks trickling down the hillside, while far in the distance, the gentle sea laps the shore of the town below. A representation of the "natural" elements in the label are debossed to create texture and are contrasted by glossy spot varnish to further define the differences between natural and manmade.


Bozzano & Co.


  • Brand Concept & Naming
  • Custom Art Direction
  • Label Design
  • Package Design